SPONSORSHIP BY THE NUMBERS
Our marketing partners provide a huge benefit to not only Smoke and Barrel, but to our sponsors as well! Here’s a quick breakdown of all the traffic from each of our advertising avenues.
Television
KPLC 7 has agreements with Dish Network, DirectTV, Suddenlink, Cameron Communications and other small cable systems to carry their signal, and is available over-the-air. It also includes streaming services such as Hulu, Roku, YouTubeTV, Apple TV, FireTV, FuboTV, AT&T TV Now, & CBS All Access. Their viewership spans from Jefferson County, TX to Vermillion Parish, LA.
CBS Lake Charles (KSWL) has also generously agreed to give us 230 commercial spots on CBS and MeTV.

Viewership by Household as of May 2022. Peak viewership as of Primetime (7:00PM—10:00PM) is +45,000 from Southeast Texas through Central Louisiana.
Billboards
Smoke & Barrel has cultivated relationships with AdSource Outdoor and Ultra Outdoor over the past 5 years to ensure coverage throughout the Lake Area. Here are our billboards by daily traffic counts:
PRIEN AND LAKE
TRAFFIC COUNT: 47,888
LAKE AND HALE
TRAFFIC COUNT: 23,378
NELSON @ NEDERLAND JEWELERS
TRAFFIC COUNT: 28,313
MOSS BLUFF @ PARK ROAD
TRAFFIC COUNT: 14,745
3130 LAUBERGE
TRAFFIC COUNT: 48,206
844 UNIVERSITY
TRAFFIC COUNT: 38,410
PRIEN @ WENDYS
TRAFFIC COUNT: 47,888
CITIES SERVICE AND MAPLE
TRAFFIC COUNT: 41,094
RYAN @ WALMART
TRAFFIC COUNT: 33,418
Social Media
We’ve got a loyal following of +3,300 users on Facebook from SWLA/SETX and a growing number of users on Instagram. Through targeted ads and video we will get your brand in front of our audience through multiple advertising campaigns.

Facebook and Instagram Reach
The number of people who saw any content from your Page or about your Page, including posts, stories, ads, social information from people who interact with your Page and more. Reach is different from impressions, which may include multiple views of your posts by the same people.
PRESENTING SPONSOR $20,000
YOUR LOGO
Presents

Marketing Benefits
- Logo married to Smoke & Barrel logo
- Logo included throughout duration of TV ads
- Logo included on TV & Billboard advertisements
- Logo & link included on S&B website
- Logo included on Facebook cover photo
- 5 individual social media posts
- Dedicated stage signage
- Logo on event glasses (commitment deadline Aug. 1, 2022)
- Logo on all event signage
- Inclusion in all press releases
- Logo on direct mail advertising
- Live on-stage mention & speaking opportunity
Event Benefits
- 32 Tickets (Event / Dinner Mixed)
- VIP Parking
- 4 bottles of the 2022 Cask-Strength
- Smoke & Barrel Single Barrel Selection
- Option to appoint judge for cocktail contest
- Option to appoint judge for BBQ contest

BOURBON PACKAGE $10,000
Marketing Benefits
- Logo included on TV & Billboard advertisements
- Logo & link included on S&B website
- Logo included on Facebook cover photo
- 3 individual social media posts
- Logo on stage signage
- Logo included at food & whiskey tasting tables
- Logo on direct mail pieces
- Live on-stage mention
Event Benefits
- 16 Tickets (Event Only)
- VIP Parking
- 3 bottles of the 2022 Cask-Strength
- Smoke & Barrel Single Barrel Selection

WHISKEY PACKAGE $5,000
Marketing Benefits
- 2 individual social media posts
- Logo & link included on S&B website
- Logo on stage signage
- Logo on event signage
Event Benefits
- 8 Tickets (Event Only)
- VIP Parking
- 2 bottles of the 2022 Cask-Strength Single Barrel Selection

PITMASTER PACKAGE $2,500
Marketing Benefits
- 1 individual social media post
- Logo & link included on S&B website
- Name listed on stage signage
- Name listed on event signage
Event Benefits
- 4 Tickets (Event Only)
- VIP Parking
- 1 bottle of the 2022 Cask-Strength Single Barrel Selection
SPONSORSHIP REQUEST FORM
If you are interested in becoming a Smoke & Barrel sponsor, please complete the form below or email us directly at info@smokeandbarrel.org.
Note: Please fill out the fields marked with an asterisk.